SIMONE MOFFATT
The Museum of Latin American Art
As the Senior Graphic Designer for the Museum my work includes:
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All event and exhibition branding
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Annual Reports
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Branding the Museum store as "la tienda en molaa" for which I created a logo, all environmental graphics, branded items, such as mugs, t-shirts, holographic stickers, notebooks, water bottles, etc
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Way-signage
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Gallery vinyl, wall graphics, artwork labels
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Gallery maps, exhibition brochures
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Quarterly calendar mailers
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Annual Gala branding and all related marketing materials, program, invitation, environment graphics
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Design and management of all Museum emails
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Design and development the Museum Branding Guidelines

01
Exhibition Graphics
Defined the look and feel for various art exhibitions, including logos, brochures, gallery graphics and more, for a cohesive visitor experience.
02
La Tienda en MOLAA
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Branding of the MOLAA Museum Store
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Store and Exhibition Merchandise


03
Festivals, Galas and Events
Creation of look and feel, and collateral for various major events that take place at the Museum.
04
Loteria Game (Concept)
MOLAA and museum-themed Loteria Game.